Tumblr is rolling out instant messaging on its blogging platform. The company announced the new feature in a blog post ostensibly written by Aziz Ansari (we’re still investigating whether the comedian did in fact write this post and will update you later).
Starting today Tumblr users will see a little smiley balloon icon in their Tumblr dashboard. The new feature will allow users to have threaded chats on Tumblr.
Not everyone will have access to chat immediately, the company says it’s rolling it out slowly across Android, iOS, and web. In order to get chat, you’ll need someone who has access to the feature to start chatting with you. For more information, check out Tumblr’s support page.
This is the biggest update to Tumblr since it launched its GIF discovery engine Tumblr TV over the summer.