Nokia today is announcing that it will begin to sell its Ozo virtual-reality camera in the first quarter of 2016. The cost: $60,000.
At an event in Los Angeles today, the company is holding an elaborate demonstration of the camera’s ability to broadcast live footage in 3D and 360 degrees. Rock band Best Coast will be performing at Capitol Records nearby, and people attending the publicity event will watch footage from the device as it is stitched together in real time.
The price tag proves that the device will be initially aimed at major media companies and content producers. But over time Nokia Technologies, the Nokia research and development unit behind the Ozo system, might well be providing hardware to people with less money to spend.
“What is the virtual reality equivalent of the Canon 5D camera?” said Ramzi Haidamus, president of Nokia Technologies, in an interview with VentureBeat at today’s event. That category, for “prosumers,” as he said, could well be a Target for the company within three to five years.
Over time, in addition to making a “prosumer” model, Nokia will come out with new versions of the camera in response to the needs of its users, Haidamus said.
Nokia first unveiled Ozo in July. The device calls on eight shutter sensors and eight microphones in order to produce stereoscopic video.
Other companies, including GoPro, make multi-camera rigs that can produce 360-degree video. But the point of distinction with Ozo is its 3D, 360-degree live capability.