KPN has unveiled Play, an app that will allow users to watch video content. Customers will be able to use the app to watch films, series and the most popular television channels available live. The service will launch in the fall for anyone with an internet connection at home or on the go, also non-KPN customers.
KPN said it will be first Dutch provider to respond to the changing viewing habits of consumers. The operator wants to attract young people who watch more internet video content. The Play app will be available for iOS and Android and can be viewed via Google Chromecast on the TV.
KPN’s Play team is currently working with a Closed User Group (CUG) on the first versions of the service. The CUG has so far generated positive reports. In the next phase, the user will be extended to 1500-2000 testers in order to create a final version. KPN said it will start looking very soon for people interested in helping develop the system, namely at the performance of the app itself and the content offerings.
KPN told Telecompaper that Play will be based on a subscription model that can be canceled on a monthly basis. Users will be able to access the full content range. Play will also provide recording and catch-up services for live TV channels. No prices have yet been disclosed and how many movies, series or TV stations will be available through the app.