by Jon Mundy 28 August 2015
Instagram has added support for regular landscape and portrait photography.
The photo-focused social network has become synonymous with the iconic square crop it forces on its users. From today, that’s set to change.
Instagram has announced on its blog that you can now share normal-sized photos and videos in both landscape and portrait orientations.
“Square format has been and always will be part of who we are,” explains Instagram. “That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.”
The company reveals that around one in five photos shared through Instagram aren’t in the square format it’s become famed for. This means that vital details (such as friends lurking on the periphery) routinely get cut out. Videos, in particular, feel cramped, and it’s very difficult to give a zoomed out, epic feel to anything.
Now, when sharing a photo or video, you can tap the format icon and adjust the orientation to portrait or landscape instead of the usual square.
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In order to preserve the simple look and feel of a person’s profile grid, these images and videos will continue to be represented as centre-cropped squares. When these individual photos are viewed, however, they’ll be in their new natural orientation.
Another addition relates to video filters. All filters will now operate across both photos and videos. It’s also possible to adjust the intensity of those video filters.
Instagram 7.5 is now available to download on iOS and Android.