Facebook is certainly growing its video capability in an effort that could eventually rival YouTube. On the company’s Q3 2015 earnings call, Facebook chief executive Mark Zuckerberg disclosed that more than 8 billion video views take place daily on the social network from 500 million users. This is a 100 percent growth rate since April when Facebook said there were 4 billion video views.
In the past quarter, Facebook has been working to enhance its core product to ensure that video would have the support users needed. It debuted a livestream option through its Mentions app, added support for interactive 360 degree videos, and more. And getting users trained on feeling accustomed to watching videos on Facebook can set things up for when Oculus Rift begins selling its consumer headset and virtual reality videos are published on the social network.
Already people are drawing comparisons between Facebook and YouTube, mostly spurred by the different enhancements the company is making, including a dedicated video feed, support for more videos within Instagram (a la Twitter Moments), and a desire to go after premium advertisers with large TV budgets. Assuming that the measurements are similar, in 2012, Google disclosed that YouTube had 4 billion video views a day.
When it comes to longer-form content, could we be seeing the equivalent of YouTube creators but for Facebook soon? Zuckerberg says that probably not because the more natural starting point for the social network is around shorter-form content. What people are looking for in their News Feed are smaller clips, not necessarily full-length TV shows. He states that the company is already seeing folks like Jimmy Fallon break up their show into clips that can be consumed within 3 to 7 minutes right within the News Feed.
Zuckerberg believes that the current market of consuming shorter form clips is a massive one and Facebook is far from mastering the space. In fact, he hopes that what traditional media and content producers will do is “chunk up their stuff to make sure that it’s more easily consumed by this large community online.”
Granted that there is some questions about what is considered a “view”, because if you just watch for a few seconds — is that a view? Or do you complete the entire video, is that a view?
Facebook is the world’s largest social network, with over 1.39 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 we… read more »
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