shopping getty

Wunderman Thompson acquires mobile commerce business NN4M – AdNews


Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands.

NN4M, with commerce services for retailers, provides solutions across mobile (smartphone, tablet, apps) and in-store channels.

WPP says the acquisition is in line with the global group’s accelerated growth strategy and focused M&A approach to build on existing capabilities in growth areas such as marketing technology and ecommerce.

The world’s biggest advertising group reportedly plans to invest more than $US200 million to build a new data operation.

The Wall Street Journal says WPP plans to centralise data resources the GroupM media agency network to help marketer clients manage and use data to reach consumers

NN4M, forming part of Wunderman Thompson Commerce, will strengthen the global ecommerce consultancy’s multichannel offering. 

Headquartered in Edinburgh, NN4M employs 50 people across multiple markets and regions.

It works with brands including Selfridges, Nestlé and River Island, to drive loyalty, increase customer engagement and grow revenue.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Let’s block ads! (Why?)

Source link

Share and Enjoy !

0 0 0

Check Also

m commerce examples from viber for business 0

E-commerce Is Evolving — Meet Conversational, Social And Mobile Commerce – The Drum

As part of The Drum’s E-commerce Deep Dive, Cristina Constandache, chief revenue officer at Rakuten …

Leave a Reply

Your email address will not be published.