The official launch of Virgin Mobile Kuwait marks a key milestone in the company’s regional expansion
Kuwait City, Kuwait: Virgin Mobile Middle East and Africa (VMMEA), the region’s leading mobile virtual network operator (MVNO), has officially launched its fully digital app-based proposition in Kuwait under the Virgin Mobile brand, expanding its footprint in the Middle East.
The launch has been eagerly anticipated by mobile users in the country following an announcement of VMMEA’s partnership with Kuwait Telecommunications Company (stc) last year, making it the first MVNO to enter the market and the fourth service provider in the country. In line with the group’s focus on sustainability, Virgin Mobile Kuwait customers will receive a biodegrable SIM card when they sign-up.
“When we first launched Virgin Mobile in the region, we set out to bring a truly digital experience for mobile users with innovation at its core to ultimately make mobile better and reimagine the way customers interact with their mobile services. Launching our operations in Kuwait with the support of our partners – Impulse International, Wafra and stc is another step in our regional expansion plans, bringing high-quality, digital services to the community,” commented Erik Dudman Nielsen, Founder & Group Chief Executive Officer at Virgin Mobile Middle East & Africa.
Digital innovation and sustainability form a key pillar of the New Kuwait 2035 vision which aims to drive economic diversification, transform enterprises and daily lives by 2035. Based on VMMEA’s proprietary operator platform, Virgin Mobile Kuwait offers users a completely digital experience from a quick and easy setup to online payments.
Early registration of numbers has indicated strong appetite in the market for innovative new mobile services. Now that these services are live, the early registrants as well as new consumers can benefit from the Virgin Mobile experience.
Funding for the expansion into Kuwait was provided by Wafra International Investment Company, Impulse International for Telecommunications and Virgin Mobile Middle East and Africa.
About Virgin Mobile Middle East & Africa
Virgin Mobile Middle East & Africa is part of the Virgin family group of companies. Virgin Mobile Middle East & Africa is responsible for all Virgin Mobile operations in the Middle East and Africa region, and is headquartered in Dubai, UAE.
Virgin Mobile Middle East & Africa has been in the region since 2009 and operates the two consumer brands of Virgin Mobile and FRiENDi Mobile across the region. Partnering with telecoms operators across the region, the Virgin Mobile Middle East & Africa team provides customers with innovative products and packages designed to make their mobile experience better. We work closely with other Virgin companies across the world to make sure we can create experiences for our customers which surprise and delight them, and which can’t be matched.
Virgin Mobile Middle East & Africa believes in having the best people on the team, and the management team is made up of senior level team members from a variety of successful regional and global mobile operators, as well as from MVNOs. The company has a strong financial foundation supported by well-respected and global and regional shareholders, including Virgin Group, GIC, ePlanet Capital, Dolphin International, NTEC, and members of the senior management team
About Virgin Group
Virgin Mobile is one of the businesses of the Virgin Group, a leading international branded investment company and one of the world’s most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony and media to transportation, travel, financial services, hotels, health and fitness, as well as renewable technologies and space tourism. Virgin employs approximately 70,000 people in 35 countries and its global branded revenues exceed £16.6 billion (AED 79 billion)
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