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Yahoo Mail now shows you what your contacts are tweeting

Yahoo Mail now shows you what your contacts are tweeting

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Yahoo is trying to make its email service more relevant with tweets.

The company is expanding its “caller-id” feature, allowing you to hook-up your contact’s Twitter and LinkedIn profiles to contact cards, making them more data rich. As a part of the integration with Twitter, Yahoo Mail will now be able to serve up recent tweets when you search for a certain contact in your mailbox.

Yahoo

Yahoo

Unearthing your friends’ tweets in your mailbox doesn’t really make sense. Twitter is very much a tool for in-the-moment conversations. Of course you can always look back on those digital interactions — it’s a live log. But, unless your friends only share news headlines, the new feature stands to take tweets out of context. An odd move for a tool that’s supposed to be adding more context.

The update is the latest in a long string of feature additions, like the ability to track packages and check flight information all from your Yahoo Mail account. With these additions Yahoo is trying to draw users in, so they can access all their apps from one location.

It’s not a bad idea, but perhaps there are limits to what you need or even want to find in your inbox.


VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.

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