Tuesday , 20 November 2018
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Under Armour goes health app shopping — buys MyFitnessPal and Endomondo

Under Armour goes health app shopping — buys MyFitnessPal and Endomondo

underarmour

underarmour

Image Credit: Chris McCormack

The fitness apparel company Under Armour today announced its acquisition of two fitness apps companies — MapMyFitness and Endomondo.

Under Armour will buy MapMyFitness for $475M, and  Endomondo for $85 million.

Under Armour and MapMyFitness had been working together to develop app for some time, and was seen demonstrating the jointly-developed technology in the same booth at CES.

Developing . . .
 

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