Image Credit: Chris McCormack
The fitness apparel company Under Armour today announced its acquisition of two fitness apps companies — MapMyFitness and Endomondo.
Under Armour will buy MapMyFitness for $475M, and Endomondo for $85 million.
Under Armour and MapMyFitness had been working together to develop app for some time, and was seen demonstrating the jointly-developed technology in the same booth at CES.
Developing . . .