Twitter is gearing up for perhaps one of the biggest live events in the world: The Summer Olympics. The company announced its plans ahead of the Games in Rio de Janeiro starting this Friday, and perhaps most notable is that not only will you be able to follow country-specific Moments, but that each one will feature tweets spanning throughout the Olympic Games, a marked departure from its default setting of a few hours or days.
Debuted in October, Twitter Moments are essentially summaries of events taking place around the world that’s self-curated by Twitter’s editorial team. Each one is a collection of tweets, Vines, photos, and videos shared on the service designed to provide a better understanding of what’s going on.
With live Olympic Moments, people in Australia, Brazil, Canada, Mexico, Japan, the U.K., France, Germany, and the U.S. will be able to follow country-specific Moments to root on their team in a specific sport or event over the next two weeks. When you tap on a country Moment, relevant tweets will be added into the timeline throughout the entirety of the event. This is much different than Twitter’s current policy where Moments only contain tweets for up to a few days. Specifically for the Olympics, now you won’t ever miss any of the action as it relates to basketball, gymnastics, track and field, volleyball, golf, or tennis action — you’ll be up-to-date no matter when you tune in.
These dedicated Moments will be rolling out in the coming days.
In a strive to prove that it’s all about being “live”, making a good impression during the Olympics could play a role in helping Twitter reinvigorate its base while also showing inactive and potential new users what it’s all about. During its second quarter earnings, company chief executive Jack Dorsey pronounced that the efforts being made to Twitter’s products have had a beneficial impact, especially since the service gained 3 million more users.
Other actions Twitter is taking to help people be a part of the action is the inclusion of a Olympics-related channel on Periscope and featuring relevant content within its Vine mobile app. To make things more interesting, if you double-tap a Vine from the Olympics account, Twitter has replaced the heart with the Olympic flame. And of course, there are emojis included to celebrate this four-year tradition, with trigger hashtags in English, French, Portuguese, Spanish, Japanese, Korean, and Arabic.
“Twitter’s activation of the Rio 2016 Olympic Games will bring fans around the world together to see what’s happening with the teams before, during, and after the top athletes compete for glory,” said Twitter chief marketing officer Leslie Berland. “Twitter, Vine, and Periscope will offer fans inside access, commentary, highlights, and conversation throughout the Games and as the action unfolds.”
While Twitter has geared up for the Olympics, it’s not the only tech company out there trying to get your attention over the next couple of weeks. Amazon is touting the use of its Echo device to help you keep track of Olympic medal standings, overall sports results, and more, while Google has added features around the Games across its search engine, YouTube, and maps product.
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