Thursday , 17 August 2017
Breaking News
The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions – Mobile Marketer

The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions – Mobile Marketer

Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

By Staff reports


econ

Click here to sign up for Mobile Marketer for free

The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions
One of the preeminent business publications, The Economist leverages multiple mobile platforms to engage current subscribers and also to attract new readers. This Q&A with a senior exec dives deep into the media brand’s unique take on mobile and subscription versus advertising.
Please click here to read the entire story on Mobile Marketer

Air Wick’s QR codes program smells misinformed on public’s mobile savviness
Air Wick’s leveraging of a program with a QR code in a pop-up home in a shopping mall promotion capitalizes on the attention-grabbing power of personalized content but risks excluding consumers who lack know-how in scanning the codes.
Please click here to read the entire story on Mobile Marketer

Mobile performance advertising for financial services extends beyond search: report
The potential for mobile performance advertising in the insurance and financial services sectors extends beyond search to include display, voice and directories, according to a new report from Marchex.
Please click here to read the entire story on Mobile Marketer

sign up now!

Starbucks race-campaign backlash points to mobile-coffee harmony
Starbucks’ woes over its controversial #RaceTogether campaign spotlights not just the well-known potential for a social-media backlash when a campaign goes awry, but also mobile’s bond with a venerable catalyst for discussion – the coffee cup.
Please click here to read the entire story on Mobile Marketer

Avon makes bold social statement with word-of-mouth strategy
Avon rouged up social media this past February and landed the top spot on Hootsuite Analytics’ monthly Love List, which provides marketers with a sentiment score based on social interaction, proving that the makeup brand’s word-of-mouth sales strategy is effective even on mobile.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free

Like this article? Sign up for a free subscription to Mobile Commerce Daily’s must-read newsletters. Click here!

Related content: Snickers aims to strengthen social presence via mobile advertising, video – Mobile Marketer, Mobile increasingly the only tool used in purchasing decisions: report – Mobile Marketer, Google continues pivot to value-add mobile search with insurance shopping site – Mobile Marketer, The future of TV increasingly looks mobile – Mobile Marketer, Snickers satisfies need for authenticity with new selfie-driven effort – Mobile Marketer,

No comments »

Tags: mobile, mobile commerce, mobile marketer

You can leave a response, or trackback from your own site.

Article Source

Share and Enjoy

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Email
Print