By: Jim Tyrrell
Robocalling, spamming, scamming, spoofing. Whatever you want to call it, these unwanted calls invade consumers’ phones. This scenario is one that plays out for consumers multiple times a week—if
not every day—given that robocalls remain the number-one complaint by volume to the FTC and FCC. In fact, an FTC report indicates that the agency received 4.5 million robocall complaints in 2017,
up from 3.4 million the prior year.
Subscriber frustration with robocalls is also not lost on telecom carriers. In TNS’ recently released 2018 Robocall Investigation Report—which analyzed more than 1 billion daily call events across hundreds of carriers—robocall user feedback to carriers
nearly doubled during the first eight months of 2018.
The fact that consumers are more proactively offering up crowdsourced feedback is an asset carriers can leverage to draw a larger data-driven picture of emerging robocall trends and tactics. The
ultimate goal is to better protect subscribers (consumers and businesses alike), while also delivering an enhanced user experience. For carriers to achieve these objectives, success first
requires a more thorough understanding of how robocallers are succeeding, as well as strategies and solutions available to combat robocalling, spamming, scamming, and spoofing.