O2 looking to lure Virgin MVNO away from EE?
CEO Ronan Dunne said O2 would be interested in snatching Virgin deal should it decide to leave rival following BT takeover
O2 would be interested in becoming Virgin Media’s MVNO provider should it decide to leave EE following its sale to BT.
In October 2013, Virgin extended its MVNO partnership with EE for an undisclosed period of time. O2 CEO Ronan Dunne revealed O2 had bid to be Virgin’s MVNO partner at that time but ultimately it had decided to remain with EE in a partnership that dates back to the launch of Virgin Mobile in 1999 as the world’s first MVNO.
However, he said O2 would be interested in making a renewed bid should Virgin decide to leave EE following its proposed sale to BT as it may feel uncomfortably competing directly with BT’s mobile offering.
“If Virgin wants to do their MVNO with us,then we will absolutely be open to talking to them,” said Dunne. “They may or may not want to remain with EE and whether the deal with BT changes that is another question.Virgin would be competing directly with EE, so we’ll see how that pans out.”
Written by: Paul Withers