Chinese manufacturer on target to surpass 100 million sales target in 2015, up a third on previous year
Huawei saw shipments grow by more than a half to 27.4 million during the three months leading to September 30.
The Chinese manufacturer saw sales rise by 63 per cent during Q3, boosted by increased sales of high-end devices, which accounted for 33 per cent of phones shipped.
Shipments to Europe almost doubled (up 98 per cent), although Huawei did not disclose exact figures.
“This quarter’s results clearly showcase the continued success of our growth strategy,” said Huawei Consumer CEO Richard Yu (pictured above).
“We are especially proud of the stellar growth we’ve seen outside of China and the increased demand for our mid-to-high end devices.
“At this rate, we are confident in our ability to reach our smartphone shipment target of 100 million units by year’s end.”
Huawei maintained its position as the third biggest manufacturer in the world behind Samsung and Apple, according to figures from Canalys.
Yu said the increased sales were driven by the performance of its mid-to-high end range of devices, which includes the Mate 7, P7 and P8 devices, and has reached 6.5-, 7.5- and 4-million units respectively.
Demand for these devices was especially strong in Europe. It also saw a strong performance in its home China market, where it made up 15.2 per cent of all smartphone sales in September.