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How mobile marketing is shaping mobile commerce – PaymentsSource

How mobile marketing is shaping mobile commerce – PaymentsSource

Advertising, marketing and payments are changing very quickly and traditional players will need to adapt quickly in order to survive, according to Kleiner Perkins Caufield & Byers partner Mary Meeker’s annual “Internet Trends” report.

The amount of time spent with digital media daily is increasing, from 5.4 hours in 2015 to 5.6 hours in 2016, according to the report. This growth is almost entirely attributable to mobile devices; we now spend 3.1 hours per day on our phones, compared to 2.8 hours in 2015. Just five years ago, this was less than an hour per day.

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