Foursquare chief executive Dennis Crowley revealed today that the company now has more than 60 million registered users — more than 50 million of whom use the app or site at least once a month.
Foursquare doesn’t often break out its monthly active user base, and this number’s quite high — relative to Foursquare’s registered user base. Foursquare hit 55 million registered users in October 2014.
“We’ve hit the scale where we’re not going away,” Crowley said onstage today at VentureBeat’s GrowthBeat conference in San Francisco. Foursquare now hosts more than 75 million tips, up from 50 million in October, the company tells us.
In addition to its consumer apps, Foursquare is increasingly a provider of data showing where people go with their phones. “We’re building a service that’s designed to learn about the places that you go to,” Crowley said. That service is called Pinpoint.
Twitter is using Foursquare data for geolocation information. Microsoft is using it for Windows Phone and Cortana. AT&T, Jaguar, and Land Rover are using it.
“We need to find ways to monetize a lot of the data,” Crowley said.
Watch a stream of Crowley’s interview with VentureBeat’s Harrison Weber here.
Corrected 3:22 p.m. PT to remove the percentage of all registered users who actively use Foursquare. The calculation was inaccurate.
Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtu… read more »
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