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CBS, HBO over-the-top services pave way for new brand experiences  – Mobile Marketer

CBS, HBO over-the-top services pave way for new brand experiences – Mobile Marketer

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By Staff reports


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CBS, HBO over-the-top services pave way for new brand experiences
Announcements this week from HBO and CBS about direct-to-consumer, streaming services point to how mobile is accelerating over-the-top access and opening up the potential for new brand experiences.
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Google’s mobile monetization troubles continue as key questions go unanswered
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
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Apple wows with Pay launch but disappoints with new iPads
Apple, poised to alter mobile payments, said its Apple Pay mobile payments system would begin Monday in time for holiday shopping, while unveiling the iPad Air 2 with high-tech camera features and the iPad mini 3.
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United Airlines boosts in-flight use of mobile on regional jets
United Airlines will outfit more than 200 United Express regional jets with Wi-Fi as the airline boosts opportunities for in-flight use of mobile.
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Royal Caribbean sponsors MTA’s next phase of subway Wi-Fi
Royal Caribbean is sponsoring the latest rollout of wireless service to New York subway riders in conjunction with the Metropolitan Transit Authority and a host of Wi-Fi providers including Sprint, Verizon and AT&T.
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