Tuesday , 18 September 2018
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Mobile commerce

The sharing economy comes to Apple – but not in the way you think

Vanessa Horwell is chief visibility officer of ThinkInk PR By Vanessa Horwell The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.Why the shift? Why ... Read More »

Apple Pay vs. MCX: Which has bigger potential in mobile payments?

While big retailers such as Walmart and Best Buy are eschewing Apple’s new digital wallet in order to support retailer-driven alternative MCX, ultimately the winning vote will be cast by consumers, where Apple has the advantage. It has been a couple of big weeks for mobile payments with MCX announcing its first pilot program last week and the highly anticipated ... Read More »

Millennials are open to new forms of payment: report

As brands and retailers explore the opportunity with mobile wallets, consideration should be given to how they can be used to gain the attention of millennials, who have careful spending habits and technologically inclined mindsets.  According to a recent report by Bankrate.com, 63 percent of millennials do not own a credit card. While technology is already ingrained in millennials, they are likely ... Read More »

Drizly integrates Web into its mobile-first strategy

Drizly’s mobile Web site Mobile has driven the efforts of adult-beverage delivery service Drizly, which has recently integrated Web ordering to offer a multi-screen experience. Business has come to a point of prioritizing mobile in its efforts, and regarding Drizly, its strategy has shown to pay off. By widening its scope to mobile and desktop Web, the company is likely ... Read More »

Nordstrom uses look book Vogue ad to highlight designer lines – Luxury Daily

Image from Nordstrom’s ad on Vogue Versace embeds instant ecommerce in runway show livestreamItalian fashion house Versace is letting customers immediately buy items from its Anthony Vaccarello for Versus runway show, speeding up the wait time for new merchandise.Click here to read the entire article on Luxury Daily Asprey pushes $248K handbag using invite-only callBritish luxury goods house Asprey is ... Read More »

Lord & Taylor exec: Beacons more cost-effective for testing mobile payments

NEW YORK – A Lord & Taylor executive  said he views beacons as a cost-effective way to test mobile payments and was, therefore, surprised that Apple went with NFC for its mobile payments play. The comments were made at the Mobile Marketing Summit: Holiday Focus 2014, where the executive discussed how Lord & Taylor is leveraging beacons. The retailer has been testing beacons through ... Read More »

GameStop reaches mobile customers via deep understanding

NEW YORK – A GameStop executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said a deeper understanding of how customers are using mobile is paramount to delivering the meaningful content and services that drive brand engagement. During the session, “Leveraging Loyalty Insights to Drive a Mobile Channel Strategy,” the executive discussed how the retailer learned how to leverage ... Read More »

Holidays present prime opportunity for app updates: Fiksu exec

NEW YORK – The end-of-year holidays present a good time for marketers to update their mobile applications, providing they have some new features to tout, a Fiksu executive said Wednesday. Marketers also need to decide whether they want to pursue a volume-based strategy based on driving a high number of installs or a value strategy targeting specific groups of users. ... Read More »