Friday , 14 December 2018
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Mobile commerce

What can the Wolf of Wall Street teach us about mobile marketing?

Fred Hsu is cofounder/CEO of Manage Group By Fred Hsu Aside from the copious amounts of scandalous activity, great acting and astounding cinematography, “The Wolf of Wall Street” brought some serious trading issues to light. At the time, individuals were making astonishing amounts of money in devious ways – they made a business out of taking advantage of the clients ... Read More »

Airlines tread carefully into flash sales as mobile’s influence grows

With more retail sectors marketing heavily towards mobile users, consumers are becoming more accustomed to seeing flash sales for airline tickets that promote last-minute deals and extremely low prices. Many airlines are now experiencing more traffic on mobile sites, and flash sales are a controversial topic of discussion. For some airlines, they may negatively affect the financial landscape, while for ... Read More »

Kohl’s channels mobile engagement for Elie Tahari collection with YouTube series

Department store chain Kohl’s and fashion designer Elie Tahari are promoting a new fashion collection to be sold at the retailer’s stores and online through a YouTube video series and a multitude of social sites. Kohl’s ongoing collection DesigNation features a new designer every season, attracting frugal spenders who are interested in big-name fashion designers. By promoting with a multichannel ... Read More »

CreditCards.com’s mobile app organizes rewards programs

Pay up CreditCards.com has teamed up with Wallaby Financial, a mobile and Web-based optimizer for credit card solutions, to develop a new mobile application featuring easily accessible financial content concerning rewards programs. The WalletUp mobile app, available for free on both Android and iOS platforms, offers consumers a plethora of financial resources, including how to maximize credit card rewards. Designed ... Read More »

Subway’s comprehensive mobile promotional strategy drives ongoing engagement – Mobile Marketer

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Click here to sign up for Mobile Marketer for free Subway’s comprehensive mobile promotional strategy drives ongoing engagementSubway will launch a new mobile application on Oct. 1 that exemplifies how brands can bring together exclusive video content with promotional offers to engage smartphone ... Read More »

Mercedes-Benz meditates on GLA model to celebrate Instagram milestone – Luxury Daily

Receive the latest articles for free. Click here to get the Luxury Daily newsletters. By Staff reports Still from Amshu Chukki’s video for Mercedes-Benz Luxury brands look to courts, crowdsourcing to fight counterfeitsThe fight against counterfeits is a never-ending struggle, exacerbated by the global, online marketplace.Click here to read the entire article on Luxury Daily Dolce & Gabbana turns to ... Read More »

Retailers should look beyond beacons to drive relevancy during holidays

Retailers relying heavily on beacons must remember other ways of driving relevancy for consumers via mobile this holiday season.  According to Juniper’s recent report on consumer mobile context and location services, marketers can leverage the prevalence of mobile usage to drive consumer engagement and sales by offering location-based and contextual offers, which have shown to resonate well with consumers this ... Read More »

Facebook fans spend almost 50pc more at grocery stores: report

A new report sheds some light on the question of whether or not social media engagement impacts retailers’ bottom lines, with the Facebook fans of one large regional grocery chain spending almost 50 percent more than non-fans. The report from Collective Bias and Yeti Data, “Social Engagement and its Impact on a Buyer’s Purchases,” points to social media’s role in ... Read More »