Monday , 18 June 2018
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Mobile commerce

Azek builds 3D iPad app for immersive decking shopping

Decking 
building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase. The Azek Build Products iPad app enables users to view a realistic 2D or 3D depiction of what their moulding, deck, railing, porch and paver projects will look like once completed. Using ... Read More »

Moët & Chandon introduces game to spark consumer interaction – Luxury Daily

Moët & Chandon game Affluent consumers disappointed by in-store experiences: reportThe United States’ wealthiest consumers primarily spend their shopping dollars in-store, but only a quarter of these consumers enjoy the experience of in-person shopping, according to a new survey by Time Inc. and YouGov.Click here to read the entire article on Luxury Daily Oscar de la Renta commemorates presidential ties ... Read More »

How Quiznos uses gamification to strengthen loyalty connections

Quiznos generates brilliant results from a recent photo-centric campaign A recent Quiznos campaign exemplifies how mobile games paired with rewards can drive meaningful engagement for brands, with 8,599 coupons downloaded, 14,651 store locator searches performed and 4,200 signups for its Q-Club program. Quiznos engaged with office workers by asking for their participation in a game which rewarded the hungriest players ... Read More »

PayPal Select brings back rewards for top shoppers

PayPal’s shopping screen on the mobile app PayPal has begun testing a new loyalty program called PayPal Select that seeks to promote use of the digital-payments network by offering more rewards for its most active members. The program launched by invitation only based on users’ history on PayPal and follows by about 18 months the cancelation PayPal’s previous loyalty program, ... Read More »

Hotel brands must improve metasearch visibility: L2 – Luxury Daily

TripAdvisor results for St. Regis search Top 10 luxury beauty and personal care efforts of H1Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.Click here to read the entire article on Luxury Daily Hotel brands must improve metasearch visibility: L2Hotel brands are increasingly squeezed by the metasearch dominance of online ... Read More »

EBay says in-store pickup gains traction faster than same-day delivery

EBay’s order online, pickup in-store service is growing quickly EBay is doubling down on its shop-anywhere Click & Collect service in Britain because of how quickly it is gaining traction but says that same-day delivery service eBay Now is not experiencing the same level of enthusiasm. During a conference call with analysts this week to discuss eBay’s second quarter results, ... Read More »

Donald J Pliner’s mobile Web site sees 3pc increase in order size

Donald J Pliner’s mobile Web site Footwear and accessories brand Donald J Pliner has seen drastic improvements in sales and membership as it celebrates its one-year anniversary of implementing a mobile-optimized Web site, including a three percent increase in average order size. The site differs from typical Web-responsive sites with the use of an adaptive design and content that is ... Read More »

Big brands acquire mobile talent; smaller brands seek alternatives – Mobile Marketer

Click here to sign up for Mobile Marketer for free Big brands acquire mobile talent; smaller brands seek alternativesRetailers including Nordstrom, Kroger and Walmart are filling the mobile-talent vacuum by reaching into their own pocketbooks and acquiring companies that come equipped with a wealth of  mobile expertise.Please click here to read the entire story on Mobile Marketer Google’s mobile search gains ... Read More »

Galeries Lafayette creates in-store trip planner to ease shopping – Luxury Daily

Screenshot of Galeries Lafayette’s Haussmann app Harrods crafts bespoke experiences for consumers with month-long seriesBritish department store Harrods is bringing together a number of brands across categories for a bespoke event series.Click here to read the entire article on Luxury Daily Top 10 apparel and accessories brand efforts of H1Fashion labels focused on granting consumers access to their brands through ... Read More »