AT&T plans to allow customers to access and stream DirecTV over fixed or mobile internet connections from any provider and virtually any device starting in the fourth quarter. It plans to make three new affordable video offers with premium content, choice and flexibility in what customers watch and how. The services will support viewing on smartphones, tablets, smart TVs, streaming media hardware, PCs. The services will not require annual contracts, satellite dishes or set-top boxes.
AT&T plans to offer a range of content packages, including much of what is available from DirecTV today, on-demand and live programming from many networks, plus premium add-on options.
DirecTV Mobile will deliver an affordable mobile-first user experience for people wanting to watch premium video and made-for-digital content directly on a smartphone. Consumers can start watching video immediately after a simple sign-up and app-download process.
DirecTV Preview wll be a free, ad-supported service featuring some programming available on DirecTV, showcasing content from AT&T’s Audience Network and millennial-focused video from Otter Media, a joint venture of AT&T and Chernin.
AT&T Entertainment CEO John Stankey said. “We intend to offer customers a quality pay TV experience, including top channels, sports and more, with increased value and flexibility of pure online streaming and no need for home installation.”
AT&T serves over 60 million streams and downloads to its TV customers each month. More than 60 percent of its network traffic is video. AT&T said it will continue to provide DirecTV’s premium satellite TV entertainment service and the AT&T U-verse TV and internet service