Dublin, March 28, 2019 (GLOBE NEWSWIRE) — The “Mobile Virtual Network Operator (MVNO) Market (2013-2023)” report has been added to ResearchAndMarkets.com’s offering.
The size of the mobile virtual network operator (MVNO) market (in terms of revenue generation) in 2023 will be $98 billion.
The telecom market in developed economies has almost matured, which means that the number of telephone subscribers will grow at a reduced pace. But, this is not expected to ill-affect the market, as the rising requirement for mobile internet will sustain the market players.
On segmenting by type, telecom, discount, business, media/entertainment, migrant, retail, roaming, and cellular M2M would be the various MVNO market categories. Among these, the roaming category is expected to be the fastest growing during the forecast period because of the reasonable roaming tariffs being provided by telecom firms to urge customers to travel more; this, in turn, is projected to fuel the demand for roaming offers.
Further, the market has been subdivided into postpaid and prepaid on segmenting by category. While the postpaid category is estimated to lead the mobile virtual network operator market in 2018 with about 52.0% revenue share, the prepaid category is expected grow faster during the forecast period. The reason for this development would be the increasing mobile penetration in Africa, Latin America (LATAM), and Asia-Pacific (APAC), where prepaid plans are preferred due to their fixed monthly rentals regardless of the actual usage.
The growth of the domain primarily depends on how capable the marketing and distribution strategies of local MVNOs in a particular region are. For instance, established players benefit by optimally utilizing marketing assets, including channel infrastructure, customer database, and media and telecom, of mobile network operators (MNO). Value proposition and brand positioning strategy to target customers, such as those of a particular ethnic group, also decide how much a firm will grow. Therefore, compelling marketing campaigns and identification of emerging telecom markets are expected to boost the mobile virtual network operator market in the future.
Developing countries are already providing market players with immense growth opportunities. For instance, the Chinese telecom space, with over 1 billion subscribers, opened to MVNOS in 2014. Similarly, players are expected to gain significantly from the opening of the telecom market in India. APAC is projected to become the largest market for MVNOs by 2021, and considering this, established players are already working toward strengthening their hold. Further, local MVNO market players are planning on utilizing commercial models, specifically designed for APAC, in a bid to enhance their operational scale.
The key players in the domain currently are Verizon Communications Inc., AT&T Inc., CITIC Telecom International Holding Limited, T-Mobile AG, Telefonica S.A., Truphone Limited, Tracfone Wireless Inc., Virgin Mobile, Red Pocket, Inc., Lycamobile Group, Sierra Wireless, Inc., and America Movil S.A.B. de C.V. As most of these operate only in the European or North American mobile virtual network operator market, the competition among them is intense.
Key Topics Covered
Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Type
1.3.2 Market Segmentation by Category
1.3.3 Market Segmentation by Business Model
1.3.4 Market Segmentation by Geography
1.3.5 Analysis Period
1.3.6 Market Data Reporting Unit
1.4 Key Stakeholders
Chapter 2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
184.108.40.206 By region
220.127.116.11 By industry participant
18.104.22.168 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Type
22.214.171.124 Cellular M2M
126.96.36.199 Media and entertainment
4.1.2 By Category
188.8.131.52 Postpaid MVNO
184.108.40.206 Prepaid MVNO
4.1.3 By Business Model
220.127.116.11 Full MVNO
18.104.22.168 Service MVNO
22.214.171.124 Reseller MVNO
4.2 MVNO Business Model
4.3 Market Dynamics
126.96.36.199 Focus on value added services instead of price differentiation
188.8.131.52 Increasing collaboration between MNOs and MVNOs
184.108.40.206 Segment-targeted pricing strategies and innovative distribution
220.127.116.11 Rapid growth of triple play services in developing countries
18.104.22.168 Surge in penetration of mobile devices and demand for low cost mobile services across the globe
22.214.171.124 Impact analysis of drivers on market forecast
126.96.36.199 Decrease in ARPU causing hindrance for MVNO market growth
188.8.131.52 Unclear telecom regulations in emerging market
184.108.40.206 Impact analysis of restraints on market forecast
220.127.116.11 Increasing mobile subscribers in developing countries
18.104.22.168 Technological advancement in telecommunication across the globe
4.3.5 Porter’s Five Forces Analysis
Chapter 5. Global Market Size and Forecast
5.1 By Type
5.2 By Category
5.3 By Business Model
5.4 By Region
Chapter 6. Western Europe Market Size and Forecast
Chapter 7. North America Market Size and Forecast
Chapter 8. Asia-Pacific Market Size and Forecast
Chapter 9. Central and Eastern Europe Market Size and Forecast
Chapter 10. Latin America Market Size and Forecast
Chapter 11. Middle-East & Africa Market Size and Forecast
Chapter 12. Competitive Landscape
12.1 Competitive Analysis
12.2 Global Strategic Developments of Key Players
12.2.1 Mergers and Acquisitions
12.2.2 Service Launches
12.2.4 Geographic Expansions
12.2.5 Other Developments
Chapter 13. Company Profiles
13.1 AT&T Inc.
13.1.1 Business Overview
13.1.2 Product and Service Offerings
13.1.3 Key Financial Summary
13.1.4 SWOT Analysis
13.2 Verizon Communication Inc
13.3 T-Mobile USA, Inc.
13.4 Lycamobile Group
13.5 CITIC Telecom International Holding Limited
13.6 Amrica Mvil, S.A.B de C.V.
13.7 Sierra Wireless Inc.
13.8 Red Pocket Inc.
13.9 Truphone Limited
13.10 Telefnica, S.A.
13.11 Virgin Media Inc.
13.12 TracFone Wireless Inc.
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