By Zachary Kobrin and Jonathan Robbins (April 18, 2022, 4:02 PM EDT) — On March 15, TerrAscend Corp. became one of the largest and potentially the first large, multistate cannabis operator to release an application through the Apple App Store that allows customers to place orders directly on their hand-held device.
TerrAscend and other cannabis operators are recognizing that the reliance on m-commerce is growing so rapidly it will soon become the dominant form of retail sales.
But what exactly is m-commerce? And more importantly, how can cannabis companies benefit from embracing the m-commerce explosion so pervasive in the global economy?
Unlike e-commerce, which typically involves shopping through a computer, m-commerce, or mobile e-commerce, involves…
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