Mobile Apps Use Location Data To Identify When People Cross Paths With COVID-19 04/08/2020 – MediaPost Communications

Smartphone tracking combined with testing for
COVID-19 can create a framework that would allow individuals, cities, and states to keep an eye on a future outbreak. The app would allow people and technologists to trace where the virus goes. The
hope is that it could also protect the privacy of users without creating a surveillance tool for governments.

Software tools that use location history and ad-targeting technology that tracks
how the virus spreads have been made available from companies like OnAudience.com, a part of Cloud Technologies Group. The company has developed a smartphone app that gives people
information if they come into contact with someone infected with COVID-19.

The app is called COVID-19 Prevention Tool. OnAudience.com CEO Maciek Sawa
believes mobile devices such as smartphones will be used to warn people about the risk of becoming infected. 

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“We anonymously track mobile devices and collect information about
geolocation, mainly received from GPS for the best accuracy,” Sawa said. “With a little help of Artificial Intelligence, we can identify people being at risk, because of meeting an
infected person or being in a contaminated area.”

In this case, AI and data analysis of mobile devices geolocation is used to warn users about being in close proximity to those who are
infected. The technology anonymously pinpoints mobile devices of the infected people and the system knows the places they have recently visited. It then delivers warning messages to people who have
met the infected carrier or spent time in the same places.

The app delivers a warning message directly to the mobile device of the unaware users, asking them to take extra precautions or even
requesting them to be quarantined.

OnAudience.com data used to target advertisements by using mobile phone IDs for companies like WPP Group is the type of data apps could use to identify
movement. What’s missing is the data that identify infected individuals. The company uses the same IDs to identify where people traveled from outside to inside the United States. The devise represent
the movement of people across the country, but cannot tell if people were infected with the virus. 

“We could statistically say in those more ‘red areas’ the risk of
virus being spread quicker is highly more expected due to the amount of people arriving,” Sawa said, explaining in an email to Search Marketing Daily. “Once higher risk areas
are identified more tests should be performed in order to eliminate those infected individuals.”

The Massachusetts Institute of Technology (MIT) project SafePaths also developed
an app for mobile devices running on Apple and Android operating systems that lets individuals, public health officials, and larger communities
identify when someone has crossed paths with another who has tested positive. It’s meant to flatten the curve of COVID-19. It’s also aimed at preventing a “surveillance-state response to
the pandemic.”

The app notifies the mobile phone user when they’ve potentially been exposed to COVID-19.

Nearly half the world’s population carries a mobile device
capable of GPS tracking, and location trails — time-stamped logs of an individual’s location — can be created, according to the SafePaths white paper.

By comparing a user’s
location with those from diagnosed carriers of infectious disease, one can identify users who have been in close proximity to the diagnosed carrier — and, if the exposed users takes the appropriate
action, can reduce the spread of the infectious disease.

On Monday, Facebook CEO Mark Zuckerberg wrote in a post that the
company would begin showing an opt-in symptom survey run by health researchers at Carnegie Mellon University.

Answers to the survey would contribute to COVID-19 research. Researchers and
health officials believe the data would help determine where to allocate health resources such as ventilators and where to tighten lockdown orders. The data would not be available to Facebook.

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