Kindred for Business Screenshot 2021 10 20 at 09.19.33

Mapping An Effective Dropshipping eCommerce for the Mobile Experience – Telemedia Online

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Kindred for Business Screenshot 2021 10 20 at 09.19.33

With the advance of 5G communication technologies, mobile commerce has experienced rapid growth and rise to many new opportunities. The establishment of dropshipping businesses is one of such changes and dropship companies such as Camaloon have already further facilitated the growth of this experience by providing seamless integrations.

The importance of mapping for mCommerce

First, let’s delve a bit into the importance of mCommerce. mCommerce is a branch of eCommerce that allows people to buy and sell goods from anywhere in the world, with a mobile connection, through several channels on their phones. Dedicated shopping apps, mobile responsive websites and social media platforms with built-in shopping features, all belong to this category.

Mobile commerce is becoming increasingly prevalent across the globe and consequently, mCommerce has captured a large portion of global eCommerce sales. According to Statista, in 2021, more than 72% of global eCommerce retail sales come from mobile. According to the GSM Association, there are more mobile connections than people on the planet as of 2021.

According to the eMarketer, as of May 2021, mCommerce makes up 65% of total retail eCommerce sales worldwide and further growth is expected across the globe.  In the next five years, the global mCommerce market is expected to grow to $2.7 trillion, at a CAGR of roughly 34%.

The competition is fierce. As an eCommerce business, you must rise above the competition by providing the most seamless mobile shopping experience to your customers.  You will if you map an effective dropshipping eCommerce for the mobile experience.

What is mapping?

Mapping refers to the customer journey from pre- to post-purchase.  It consists of analysed and diagrammed touchpoints that show all the steps your customers take through the sales funnel. Customer journey maps tell you where users are coming from, how long it takes to move from one step to another and what the conversion goal of each stage is; click, time spent on the website, sign up for a newsletter or the ultimate conversion – purchase.

With the popularity of mobile, an omnichannel strategy or multichannel strategy is critical because it maps multiple touchpoints along multiple channels or platforms. It is critical to optimize experience as the customers move from one platform to the next. They might gain awareness through social media, visit the website on their mobile phone, and ultimately download the app for a more focused shopping experience.

Mapping an effective dropshipping eCommerce for the mobile experience

There are numerous little steps throughout the sales funnel, that differ depending on your eCommerce business. However, the sales funnel can be divided into four main stages: the initial awareness stage, the middle acquaintance stage, the buying stage, and the post-purchase stage.

First impressions count – beginning of the sales funnel

The initial awareness stage is the most important one.  There is only one chance for the first impression! The highest bounce rate occurs right here – on the very first page or ad, or post that your customers see.  Impeccable UI and UX are crucial at this stage, to ensure a great first impression.

Some basic things to implement:

Optimised website – your online store must be mobile responsive for all devices.  Meaning, that no matter what device a customer uses to view your online store, it must look great on every device – a cell phone, iPad, tablet, laptop or desktop. Optimise it for SEO and optimise it for mobile devices.

  • Keep it clean – too many CTAs, complicated sign-ups and irritating pop-ups will only increase the bounce rate.
  • Fast and loading – if your page or app takes too long to load, the customer leaves. Reduce the photo size, optimise the content, make sure that your pages load fast!
  • A good landing page, engaging social media content and integrations with popular platforms all add to a great user experience.

You’ve got the attention – middle of the sales funnel

Keep it simple and user-friendly.  Your page navigation should be logical and intuitive so that the customers don’t waste time looking for what they need.  With that in mind, the search button function should offer auto-suggestions to speed up the search process.

Things to consider:

  • Create a mobile app that is simple and easy to download, to navigate and to locate nearby stores.
  • Provide an omnichannel customer experience. A survey conducted on 46,000 shoppers showed that 73% of them use multiple channels through the sales funnel.

Mobile marketing helps promote sales and revenue for your dropshipping eCommerce.  Create cart abandonment, automated lead generation, and customer retention campaigns. Use chatbots and AR to improve the overall shopping experience.

Convenient check-out

Offer a large variety of payment options, keep it as simple and convenient as possible. With things like mobile wallets, customers don’t even have to type in their credit card details to purchase something.  Rather, it’s just a click away.

Après-shop

The purchase itself is the ultimate conversion; however, it is not the end.  Providing impeccable post-purchase experience is equally important.  Customer retention and loyalty are the very fundamentals of any successful eCommerce.  The modern consumer relies on virtual word-of-mouth references and online reviews.  Make sure your returns and communication are seamless and provide incentives for the customers to stay loyal.

Implementation suggestions:

  • Offer loyalty – You’re not always responsible for the quality of the product being sold. But if your client is not satisfied with the purchase, it’s your job to make sure that despite the problems, he will come back to you. So, be sure that your complaint handling and service are as easy as possible.
  • Offer a pre-order option.

How to track and analyse the effectiveness?

Continually assessing your performance and various metrics, such as the ratings, reviews, downloads, number of impressions, monetary gains, etc is fundamental. Find your business’ strengths and weaknesses and work on them accordingly to ensure a positive mobile experience for your users.

Commonly used analyses are qualitative and quantitative analyses. The quantitative approach involves looking at your analytics to determine what steps your customers took before purchase, while the qualitative involves customer reviews and interviews.

Data Management Software

Tracking and analysis have never been easier thanks to data management software that is today integrated within everything, from websites to social media and all other platforms.  Instagram for business has its own professional dashboard, and Google Analytics is widely used for websites.

These show consumer behaviour data by tracking conversion paths that users take on different channels, including mobile.  You can then modify your content, products and offers to align with their needs.

User session recordings give you a close look into the consumer’s use of the search function. When added to the analysis of action cohorts and conversion funnels, you have an effective set of assessment tools at your disposal. Additionally, it tells you at what stage users drop out of the funnel. By consulting session recording and breakdowns, you can go more in-depth and find out what’s keeping your users away.

Since mobile commerce makes it easy to merge online and in-store experiences, opting for omnichannel mapping will yield the most accurate results.  Use mobile-specific comparison pages, QR codes, and geo-fenced discounts, so you can cater to the needs of the omnichannel customer.

Data mapping is a necessary step of most data processes. One wrong step in the analysis can leads to errors. Ultimately, it determines the failure or success of your dropshipping eCommerce.

Final Word

Your map should be reviewed regularly, to understand the psychology behind consumer behaviour. Listen to your users’ opinions, analyse incoming data, look for gaps and opportunities.

A well-designed user journey guarantees high conversions and prevents cart abandonment. Mapping is crucial in this as it helps you better understand the users.

The customer journey is essentially the sales funnel. Understanding and optimising your customer journey is thereby an important part of increasing sales.

Despite various challenges, mCommerce is expected to continue growing and businesses will need to cater to this market to keep up.  If you effectively and continuously engage in mapping your consumers’ experience, you’ll always be one step ahead of the game.

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