Black Friday And The Role Of 2.2 Billion Hours In Mobile Shopping Apps – Forbes

With Black Friday over, Small Business Saturday coming to a close, and Cyber Monday (and GivingTuesday) on the horizon, you will not be surprised to learn that mobile shopping apps have been driving a large portion of the sales. 

According to recent research from mobile insights and analytics company, App Annie, consumers are expected to spend 2.2 billion hours in shopping apps across the weeks of Black Friday, Cyber Monday and the weeks leading up to Christmas.

Outside of China, App Annie forecasts that “we are set to see a 25% year-over-year increase in worldwide time spent during the weeks of Black Friday and Cyber Monday reaching over 1.1 billion hours globally. With Black Friday deals starting earlier each year (notably Amazon already kicked off their sales the week before Black Friday) — mobile will play a pivotal role this holiday shopping season streamlining research, transactions and in-store assistance for shoppers.” 

So, what mobile apps are helping consumers? You can probably guess the big ones. 

Heading into Black Friday 2019, mobile consumers were getting ready by downloading the Amazon and Wish mobile apps – these two were in high demand across the US, UK, France and Germany. But you can see the retail heavy hitters were solidly on this App Annie chart as well. Amazon, Walmart, Wish, eBay, then Target in the U.S. (although I would also add in Best Buy, among others). In France, Germany, and the United Kingdom, Amazon made every list, so did Wish. But then there are a few country-specific ones that are not as well known to us in the USA.

The best mobile apps, especially during the busy holiday shopping season, will use mobile apps to connect with shoppers. In addition to the big retailer apps, specialty retailers such as Nike (although they are arguably an awfully large retailer) offer apps that go far beyond showing you deals. These merchants have created apps to allow you to virtually test products. Check out this Nike Fit solution that combines augmented reality with a sizing function. 

Just before Black Friday, Target announced they would integrate same-day delivery options via the Shipt service within the Target mobile app. They company acquired Shipt two years ago. 

Even though this weekend is a big one for retailers, if you have not tried out these mobile apps, there is still plenty of holiday shopping season to try them out. Of course, this weekend is a big one for us, as consumers, as well, since some of these deals are terrific money-saving offers.

You can check out a bunch of the Forbes Finds coverage at these links on their Black Friday home page where they list more deals, check out the Amazon, Walmart, Best Buy, Target, Nordstrom and Wayfair home pages. 

As I have noted in other posts, Black Friday is no longer a one-day event filled with crazy lines and packed stores. Many retailers are stretching Black Friday into a wek or more before the one day event. Mobile is part of that change, for sure.

Although, maybe there is still a bit of nostalgia in going out into the chaos on Friday. Enjoy a little laughter with this short video from radio host and author, Brant Hansen, who wrote a song specifically for Black Friday shopping (he believes it may be the first). 

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