It looks like wealth-management firms have their work cut out for them when it comes to improving their mobile applications for both full-service and do-it-yourself investors, as they find themselves behind other financial-services companies, according to J.D. Power’s 2019 U.S. Wealth Management Mobile App Satisfaction Study.
The average overall customer satisfaction score for wealth management mobile apps is 846 (on a 1,000-point scale). That trails overall satisfaction with credit card apps (872) and retail banking apps (853).
The study reviewed client satisfaction with wealth-management mobile apps based on five factors:
- Range of services;
- Clarity of information;
- Ease of navigating app;
- Appearance; and
- Speed of screens loading.
The latest results are based on responses from 2,892 clients of full-service and self-directed wealth management firms, collected in July and August 2019.
The study finds that clients believe security, simplicity and personalization are critical to their wealth-management apps but these features are inconsistent today. Overall satisfaction jumps 43 points, though, when clients feel their personal information on an app is very secure.