A Simple Five-Step Framework To Launching A Mobile App People Actually Want To Use – Forbes


If you open the app store on your smartphone, it is easy to get overwhelmed with all of your choices. If you’re looking for a specific type of app — calorie counter, productivity manager, or project manager — you’ll have several different choices. Most will have different names that offer the same features and functionality.

With more than 1.84 million apps available on the Apple App Store and almost 3 million apps on Google Play, the competition is very steep. Ensuring your mobile app gets noticed and downloaded is only part of the issue, while the other part is evaluating how you’re going to monetize it. If your app is free, there are still plenty of ways to monetize it. Whether you decide to sell advertising space, subscriptions or in-app purchases, here are five ways to ensure your app is a success.

1. Make Sure There’s A Market For Your App 

Before you decide to start designing and launching your mobile app, look at what other apps are on the market. Just like you would do with any product or service launch, conduct market research to determine your key demographics and identify their pain points. Once you have a thorough understanding of your target market, consider how your mobile app will benefit them.

2. Create A Marketing Plan 

Although testing the app is a crucial task, making sure people know about it is even more important. However, this is where so many developers fail. To ensure your app gets the visibility it needs to be successful, you’ll need a marketing plan. You should create a marketing strategy as soon as you start the development phase. Here are a few items to consider:

  • Know your target market.
  • Develop the unique selling proposition and its main differentiator from the competition.
  • Optimize your app name with the right keywords. For example, if you’re developing a weight loss app, include “weight loss” in the app name.
  • Write a clear description. Every app gets two to three lines of text showing its description, so you’ll want to make sure you have a very clear key message.
  • Create a blog post about the release of your app.
  • Develop a microsite and landing page.
  • Use Instagram and Pinterest to reach more audiences.
  • Create a PR plan.

3. Design An Easy-To-Navigate Interface 

If the user experience (UX) is not easy to use, then the user will most likely delete the app. With so many apps used once and then deleted, it’s critical to ensure your app works flawlessly. Testing your app for bugs before you launch is key to your success.

4. Build An Audience Before You Launch 

One of the best ways to determine whether a market exists for your mobile app is by building an audience before you launch. Start with family, friends and colleagues. This is the best way to get feedback on your mobile app, which helps you deliver a better product.

5. Measure Analytics And Feedback

After you’ve launched your app, it’s critical to measure user engagement and activity. Here are some important key performance indicators you should pay attention to:

  • Daily and monthly active users: How many daily and monthly active users does your app receive?
  • Retention rate, including daily, weekly and monthly: What is the retention rate?
  • Session length: How long does a user spend on your app?
  • App load time: How long does it take for your app to load?
  • User acquisition: How are users finding out about your app?
  • User experience: Are users happy with the layout and navigation? Do they find it useful?
  • Customer lifetime value: How much revenue have specific customers generated over the time they do business with you?

Plan on asking your users for feedback so you can improve the overall user experience. Additionally, when users leave positive reviews, it can affect how visible your app is in the app store search results and how likely it will be featured on the app store.

If you want to have a successful mobile app launch, then you need to start planning your marketing strategy from the beginning. It can’t be an afterthought or a one-time event. Your marketing strategy needs to be well thought out from the beginning. If you miss one step above during your mobile app rollout, there’s a decent chance the launch will fall short of your benchmarks.

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