Mobile eCommerce sales are reaching $420 billion in 2021. Is your business ready for that?
Ever wondered how far you can go in an eCommerce business? Well, the sky’s the limit for eCommerce businesses.
People shop online today more than ever. And this statement is valid for all industries in the world. The power of the Internet has made it possible for us to reach consumers anytime, anywhere, and from any device. But the type of devices you target also has a significant impact on your success.
It is no secret that the consumption of mobile devices has taken over our lives. According to a recent development study, 96% of adults in the United States own a mobile phone. 81% of the population owns a smartphone.
But, How can you take this information and implement it to increase eCommerce sales? The answer is simple: your eCommerce store needs a mobile app.
I often consult with business owners who are happy with the growth, sales, and revenue of their eCommerce site. So they see no reason why a mobile app is necessary.
That was my inspiration for writing this guide. If you want your brand and website to be relevant for years to come, you need to invest in retail eCommerce mobile app development. Here is why:
Reasons why your business needs a mobile eCommerce application
1. Mobile commerce is on the rise:
Mobile device sales have completely taken over the eCommerce industry.
Take a look at your sales metrics and see which devices your customers buy from. It is very likely that a large portion of those people browses and shop with smartphones and tablets.
In fact, 67% of all ecommerce sales worldwide come from mobile devices.
In the next two years, mobile commerce will control 73% of all eCommerce sales worldwide.
Mobile commerce makes it possible for people to shop on the bus, train, or Uber. They shop online during their lunch break or while having a coffee walking down the street. It is too easy.
Therefore the best way for your eCommerce site to get its share of the pie is with mobile app development.
Well, mobile app purchases are growing at a rate of 54% year over year. That’s the highest rate compared to any other category of apps.
2. Get a competitive advantage:
This adds to my last point. Right now, without a mobile app, your eCommerce website is at a disadvantage.
Customers prefer to buy from mobile apps, so it’s only a matter of time before they stop buying from your mobile site altogether. The fact that you’re still getting mobile sales right now is lucky, but it won’t last forever.
If a consumer is confused between your eCommerce website and a competitor’s site, then having a mobile app will give them a reason to lean toward your business.
Right now, every eCommerce retailer on the planet is competing with Amazon. You can basically buy from them everything under the sun. In the United States alone, 95 million people have an Amazon Prime membership.
Sure, Amazon may not offer its branded products. But how unique are you? Can a customer get something similar from another brand on the Amazon app? Probably.
Therefore, every time someone visits your site, they will always have the “Amazon experience” in mind. If you can’t meet those standards, the customer won’t have a reason to buy from you.
The only way businesses can replicate this Amazon-like shopping experience is with a mobile app. You can always hire programmers in India to get the best development services.
3. Higher conversion rates:
Let’s go back to the numbers. Everything you do should improve your KPIs and ultimately benefit your bottom line at the end of the day.
Conversion tracking is a great place to start. If we look at the difference between mobile app conversions and mobile website conversions we will see a significant difference.
When you look at these numbers side by side, the app is obviously the winner.
Consumers see 286% more products and add items to their shopping cart at an 85% higher rate when buying from an app than from a mobile browser.
The products viewed per session and the cart add rates are incredible, but the only thing that really matters is the conversions.
Well, as you can see from the graph, mobile apps convert at a 130% higher rate than mobile websites.
The bottom line is simple. More conversions translate to more dollars, and mobile apps generate higher conversion rates.
4. Create a personalized shopping experience:
Personalization is a crucial component of eCommerce success. Some of you may already be using personalized tactics to drive eCommerce sales.
For example, when a customer signs up to receive emails from your business, she can segment them into a category based on factors such as her age, gender, or location. Then you can send them specific emails to improve their experience.
When a user visits your website, you can customize the home page based on its location. If you’re selling clothes, a customer shopping in New York City in December shouldn’t see bathing suits, but a customer in Miami should.
These are some basic tactics that most eCommerce websites use.
An eCommerce mobile app takes personalization to the next level. With an app, you can track the user’s browsing and purchase history to offer personalized recommendations.
63% of consumers want a personalized experience when shopping online. This figure is higher than the 57% of just two years ago. So generally this is another upward trend.
You can combine this personalization strategy with your push notification campaigns, which we talked about earlier. Instead of sending the same push notification to everyone with your mobile commerce app, you can send specific notifications based on user preferences.
5. Reduce cart abandonment rates:
Shopping cart abandonment is a significant problem for eCommerce businesses. It is one of the most important KPIs that you should keep track of.
The reason cart abandonment is so frustrating is that the customer is usually only a click or two away from completing the purchase. So what went wrong?
These are some of the main reasons for shopping cart abandonment.
• Additional costs such as shipping and taxes: 60%
• Being forced to create an account: 37%
• Long and complicated payment process: 28%
• Could not see or calculate the total cost: 23%
• The website crashed or had errors: 20%
• Didn’t trust the site with credit card information: 19%
Other than money, the most common reasons for cart abandonment are related to user experience. But mobile apps eliminate those problems.
As you can see, mobile apps have the lowest cart abandonment rate compared to mobile websites and desktop sites.
eCommerce mobile applications reduce friction in the checkout process. Once a customer buys something, all their preferences are saved in the application settings.
So when it’s time to buy something again, they won’t have to manually enter their name, shipping address, and billing information. The entire purchase process can be completed in just a couple of clicks.
Mobile apps also make it easy for you to accept alternative payment methods. Examples of popular mobile payment options include Apple Pay, Google Pay, or PayPal. If you integrate these methods on your checkout page, a user can buy something simply by scanning their fingerprint.
Each additional step in the checkout process allows the customer to abandon their cart. By reducing the number of steps with a mobile app, you will keep drop rates low.
Where to go next?
As we come towards the end of the blog, I hope I made my point clear why your eCommerce business needs a mobile app. From higher customer retention to higher customer attraction, mobile eCommerce does it all for you.
If you have made up your mind and are willing to invest in a mobile eCommerce app, then 2021 is your year. This post-pandemic time will help your eCommerce sales to shoot for the stars. The next and only step left now is to get in touch with the top eCommerce development company and give your company the gift of success.