Yahoo announced its first quarter earnings today, revealing ex-TAC revenue of $1.04 billion and non-GAAP earnings per share (EPS) of $0.15.
Analysts had expected EPS of $0.18 on revenue of $1.06 billion.
Though earnings and revenue disappointed, the company’s mobile growth seems promising. In 2014 mobile earned the company $1.26 billion. This quarter, mobile is up year-over-year.
“Our mobile GAAP revenue reached $234 million in Q1, growing 61% year-over-year,” said chief exec. Marissa Mayer. However, mobile revenues are down from the $254 million it earned fourth quarter of last year.
Last quarter, Yahoo chief executive Marissa Mayer announced plans to turn the company’s $40 billion worth of Alibaba stock into a tax-free spin-off. Now investors want to know how a post-Alibaba supported Yahoo will look.
Earlier this month, Yahoo revised a six-year agreement with Microsoft, enabling it to monetize 49 percent of its search traffic using something other than Bing’s ad platform. Plus, Microsoft will have to handle all ad sales delivered by its Bing Ads Platform, which may allow Yahoo to cut costs.
It’s clear that Mayer is gunning for search. In November, Yahoo entered into a five year agreement with Mozilla to be FireFox’s default browser, displacing Google.
In addition to search, Yahoo is concerned with mobile, video, native advertising, and social — an area of focus Mayer calls MaVeNS. This part of the company has been slow to pick-up, though Mayer has been investing in building it out. Last year the company acquired mobile analytics firm Flurry and video advertising platform Brightroll to plump up its advertising revenues.
According to Q1 results, MaVeNS earned $363 million in early 2015, up from $230 million in the first quarter for 2014.
But desktop related revenue is on the decline — a trend that continues from quarters past. Display revenues in particular are down seven percent year-over-year. And Yahoo again failed to disclose metrics for Tumblr, the social blogging platform the company acquired in 2013.
Today, Yahoo needed to show investors that the company can continue its steady growth, but if stock prices are any indication, it did not succeed. YHOO is down two percent in after-hours trading as of this writing.
Yahoo! is the premier digital media company. Founded in 1994 by Stanford PhD candidates David Filo and Jerry Yang as a way for them to keep track of their personal interests on the Internet, Yahoo! has grown into a company that helps p… read more »
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