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Yahoo pitted against Twitter as mobile advertising opportunities expand – Mobile Marketer

Yahoo pitted against Twitter as mobile advertising opportunities expand – Mobile Marketer

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By Staff reports


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Yahoo pitted against Twitter as mobile advertising opportunities expand
Following years of questions about its role in mobile advertising, Yahoo is now poised to challenge Twitter’s role as the third-largest mobile advertising platform and could even take on Facebook and Google if it plays its cards correctly.
Please click here to read the entire story on Mobile Marketer

Johnnie Walker powers alcohol safety message with free Uber rides
Scotch whisky brand Johnnie Walker’s leveraging of Uber’s capabilities to discourage partygoers from drinking and driving by offering 250,000 kilometers of free rides points to the ride-sharing service’s potential for marketers as adoption continues to grow.
Please click here to read the entire story on Mobile Marketer 

Fox Digital Entertainment offers mobile game to excite film fans
Fox Digital Entertainment has created a mobile game to ready and excite fans before the upcoming film Night at the Museum: Secret of the Tomb hits theaters.
Please click here to read the entire story on Mobile Marketer

Virginia Lottery enriches security, communication via mobile messaging
Virginia Lottery is leveraging mobile messaging to enhance security and communication for players while building game engagement.
Please click here to read the entire story on Mobile Marketer

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Related content: Virginia Lottery drives participation via mobile initiatives, Movie chain apps halt entertainment brands’ Beacon debut – Mobile Marketer, Sponsored data an important new mobile marketing opportunity for big brands – Mobile Marketer, Are CMOs slacking in mobile? – Mobile Marketer, McDonald’s rides rich media wave in latest mobile marketing push – Mobile Marketer,

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