the leading mobile commerce platform in high growth
markets, successfully completed yet another year at GSMA’s Mobile World
Congress (MWC), held February 27th – March 2nd, 2017, in Barcelona.
Over 20 Upstream delegates were present from the company’s 10 regional
hubs across Latin America, Africa, Middle East and South East Asia,
conducting more than 60 meetings with existing and prospective mobile
operator clients and partners that focus on high-growth regions.
This year, Upstream further enhanced its presence at the show with a new
stand design, at a new location, which attracted a significant number of
professionals from the mobile industry to meet with the team and find
out about the future of m-commerce in emerging markets. Company
executives also held meetings with key analysts and journalists, helping
expand Upstream’s presence beyond the halls of MWC.
MWC was also the event chosen by Upstream to announce two new mobile
utility products, Truesafe and KidzProtect, in partnership with award
winning global security provider Bitdefender. These two powerful mobile
utility products are now available to Mobile Network Operators (MNOs) to
further enrich the services they offer to their customers.
During the four-day event, Upstream showcased its rich portfolio of
digital service offerings. These include mobile security and antivirus
services, cloud storage solutions, celebrity apps, microinsurance and
language learning services, as well as gaming portals, app stores,
mobile infotainment and award-winning mobile marketing campaigns, all
designed for high growth market MNOs to engage emerging market
consumers, regardless of their mobile device and internet connectivity
Upstream also previewed high-level findings around a new consumer survey
it commissioned and undertook in early 2017, with leading technology
research and advisory firm Ovum. The research uncovers consumer
attitudes to digital services over mobile across five emerging markets,
revealing the significant opportunity for mobile operators to unleash
consumer monetisation, while guarding the customer experience, by
leveraging their unique assets in emerging markets.
Speaking at MWC in Barcelona, Kostas Kastanis, Head of Strategy,
Upstream, commented: “Mobile World Congress is a key event on Upstream’s
calendar as it allows us to not only showcase our operator offerings,
but is also a valuable place to meet prospective clients and partners,
analysts and journalists. In those meetings, we shared how our core
unparalleled capabilities in customer acquisition, billing and
subscription management help more than 60 mobile network operators to
offer valuable, affordable and relevant digital services to the next
three billion emerging market consumers over mobile. More than ever,
mobile operators and digital services brands alike are partnering with
Upstream to capitalise on the $70 billion digital opportunity in
MWC 2017 was another record-breaking year, with over 108,000 attendees
from 208 countries and territories. Over 2,300 companies participated in
the exhibition, which spanned nine halls and 11 outdoor spaces at Fira
Gran Via. The conference featured 322 speakers from consumer brands,
mobile organisations, mobile operators and industries touched by the
mobile market, including advertising, banking, health, NGOs,
entertainment and education.
Mobile World Congress 2018 will take place on 26February
2018 – March 1st 2018 and Upstream will be back again with a significant
corporate presence to share key insights as to how Upstream can help
mobile network operators accelerate m-commerce in emerging markets,
monetising the next three billion consumers in these high growth
regions, while guarding the customer experience.
Upstream is accelerating mobile commerce in high growth markets. Our
software and infrastructure platform already enables 1.2 billion people
to effortlessly receive and pay for the most relevant and affordable
digital subscription services on their mobile devices. We have 80
million paying subscribers in 45+ countries, making purchases worth $237
million in 2016 alone and growing rapidly.
For mobile operators, we are a strong partner that leverages their
unique assets to become key players in the mobile commerce space. For
developers, publishers and service providers, we offer fast track access
to 45+ high growth markets.