Tuesday , 19 March 2019
Breaking News
Underwear startup Mack Weldon raises $4M from RiverPark, Bridge, and more

Underwear startup Mack Weldon raises $4M from RiverPark, Bridge, and more

Silver

Silver

Image Credit: Mack Weldon

Briefs brand Mack Weldon today announced a $4 million raise led by undisclosed existing investors, RiverPark Ventures, Bridge Investments, and Lyrical Partners.

At nearly three years old, the New York brand says it’ll use the new funds for growth. The company appears to be aiming for some sort of Warby Parker-like status in the under wear industry.

How on earth will they make that happen? Well, for one, they put silver in their underwear. Yes, silver.


VentureBeat is studying social media marketing. Chime in, and we’ll share the data with you.

Article Source

Share and Enjoy

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Email
Print