Above: Ava, shown in her profile photo on Tinder, is not who she appears to be.
Take a look at this photo. Cute, right?
That’s the profile photo for an ostensibly 25-year-old female named Ava on Tinder, a popular dating app.
The profile has been popping up for Tinder users at SXSW this week. But after swiping right and making a connection with Ava, the conversation takes a strange turn, according to a post in AdWeek.
That’s right — Ava appears to be an A.I., or if not an actual artificial intelligence, at least a decent chat bot. The conversation concludes by directing people to Ava’s Instagram profile, @MeetAva, which is a promotional for an upcoming movie called Ex Machina, whose site it links to — and whose starring actress is actually the face of “Ava.” The movie comes out April 10, and there was a screening of it last night at SXSW.
It’s a pretty clever way to market a movie about A.I., but it’s not reaching a ton of people. @MeetAva only has 98 followers. On the other hand, the campaign scored a writeup in AdWeek — and now VentureBeat.
Tinder finds out who likes you nearby, and connects you with them if you’re also interested. It all started with the realization that there are many apps that connect us with people we already know, but none that do a great job of help… read more »
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