- Greg Rudd, 51, previously managed to avoid a £1.3million fine for a phone scam
- His firm was fined £400,000 for making an ‘unprecedented’ 100million calls
- He has made a career of pestering Britons with unwanted calls regarding PPI
Greg Rudd (pictured) had previously managed to avoid a £1.3 million fine for a separate phone scam
A telecoms boss whose firm was fined £400,000 for making an ‘unprecedented’ 100 million cold calls has avoided the penalty by shutting his firm.
And it emerged last night that Greg Rudd had previously managed to avoid a £1.3 million fine for a separate phone scam.
Rudd, 51, has made a career of pestering Britons with unwanted calls regarding anything from PPI compensation and road accident claims, to offers of free holidays.
His company instigated 99.5 million automated marketing calls over an 18-month period – equivalent to about two every second.
Yesterday, the Information Commissioner’s Office finally moved to punish his firm – Keurboom Communications Ltd – with the potentially crippling six-digit fine.
But Mr Rudd wound up the company before the fine had been paid – seemingly walking away scot-free.
And there’s nothing to stop him setting up another cold-calling firm. It means the IT specialist – who describes his modus operandi as ‘annoying’ but not ‘illegal’ – looks set to cling on to his £750,000 Cambridge home, as well as the cash with which he funds his lifestyle.
The Mail can reveal Mr Rudd was involved in another massive rogue cold-calling operation, which was described at the time as ‘intrusive… and almost certainly illegal’.
He was a director of Allied Telecommunications Ltd, a firm at the centre of a nexus of 16 nuisance call services which lured people into dialling premium rate numbers with the promise of a cash prize.
His firm was fined £400,000 for making an ‘unprecedented’ 100 million cold calls (stock photo)
When the scam was exposed in 2005, Allied was hit with a £1.3 million fine – but also went straight into liquidation, before any reparations were made.
James Dalton, from the Association of British Insurers, said: ‘It is absurd that those responsible for these calls may be able to avoid the fine by shutting down their company and starting another one.’
Mike Lordan, of the Direct Marketing Association, added: ‘We hope that in the future rogue marketers will face the real threat of prison.’