Telecom Italia has officially unveiled a new “modern and simple” TIM logo and announced a new Rome headquarters in a presentation attended by World Wide Web inventor Sir Tim Berners-Lee. The adoption of the TIM mobile brand across the operator’s entire fixed, mobile and internet offer was first announced last year, with Telecom Italia CEO Marco Patuano emphasising at the official launch that the company had decided to create a unified brand that “combines the solidity and size of Telecom Italia with the innovative characteristics of TIM.” He added that the fusion reflected “the fixed-mobile convergence, enabled by the internet, new devices, technology and digital platforms.”
The accompanying institutional marketing campaign will feature testimonials from Berners-Lee, Italian TV presenter Fabio Fazio and actor-director Pierfrancesco Diliberto, stage name Pif. The company said the ads will aim to highlight the opportunities granted by the new connected world, thanks to the innovation offered by TIM.
In addition, Telecom Italia officially announced that it will be investing some EUR 400 million over the next two to three years to build a new headquarters in Rome’s EUR (Esposizione Universale Roma) business district. The new TIM headquarters, dubbed TIM Towers, has been designed by the architecture firm UNO-A and will use the latest energy efficiency and smart technology techniques to guarantee organisational flexibility and quality of the workplace, said the company.
Telecom Italia added that the new brand will unify the TIM Group with its 30 million mobile lines and 12 million fixed network connections in Italy and its 72.6 million customers in Brazil.