Cyber Monday has brought down Target’s website for the time being. When attempting to go to Target.com, the website flashes this message:
“Please hold tight. So sorry, but high traffic’s causing delays. If you wouldn’t mind holding, we’ll refresh automatically & get things going ASAP. Thank you for your patience!”
Both the company’s U.S. and international site are affected, so even consumers who aren’t scouring the web for special deals aren’t able to shop. Target is the third retailer to suffer an outage due to high traffic during the holiday shopping season. On Black Friday, websites for Newegg and Neiman Marcus were unavailable for a period of time.
Digital sales for Thanksgiving and Black Friday were up this year, according to Hooklogic, a company that measures sales statistics for retailers including Walmart, Target, Best Buy, Toys ‘R Us, Macy’s and others. In fact, one study shows that for the first time ever on Black Friday an equal number of people shopped offline as did online.
Online shoppers spent roughly $4.45 billion on Thanksgiving and Black Friday, according to Adobe. With excitement mounting, Cyber Monday may bring in even more ecommerce sales this season.