T-Mobile, Viacom to end MTV Mobile MVNO
T-Mobile Netherlands has decided to end its partnership with Viacom for the MTV Mobile service. The MVNO will stop at the end of this year, and Viacom will work on promoting MTV content in other ways. T-Mobile said it will focus more on its own low-price brand Ben. Current MTV Mobile customers will be allowed to finish their contracts, but no new customers will be added. MTV Mobile launched initially on the KPN network, but KPN found the service overlapped too much with its own youth brand Hi. In 2013, MTV Mobile started a new partnership with T-Mobile.