Wednesday , 21 March 2018
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SoftBank, Netflix strike partnership agreement in Japan

SoftBank, Netflix strike partnership agreement in Japan

Japanese mobile operator SoftBank and internet TV network Netflix have announced that the SoftBank will exclusively offer a fully integrated Netflix experience, including billing, when Netflix Japan launches on 2 September. Netflix has also announced monthly pricing for the Japanese market. Customers will be able to opt for the Basic, Standard or Premium Plan for a starting price of JPY 650.

The Basic Plan will offer single-stream standard definition for JPY 650 (pre-tax), the Standard Plan will provide two-stream high definition for JPY 950, while the Premium Plan will be a four-stream 4K ultra-high definition family plan available for JPY 1,450.

Under the terms of the agreement, SoftBank customers will be able to sign up for Netflix at SoftBank Shops, major electronics retailers, via the SoftBank website and via SoftBank call centers without filling out payment information, with Netflix’s monthly fee added to their bill. In addition, SoftBank will start pre-installing the Netflix app on its smartphones for sale after October.

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