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SanDisk targets the connected car movement with new ‘automotive grade’ flash storage

SanDisk targets the connected car movement with new ‘automotive grade’ flash storage

Connected Car

Connected Car

Above: Connected Car

Image Credit: Shutterstock

Flash memory behemoth SanDisk has announced a “new suite of robust, automotive-grade” storage cards and drives to cater for the burgeoning connected car movement.

Founded in 1988, SanDisk has grown to become one of the biggest and most well-known brands in the storage realm, covering data centers, smartphones, PCs, tablets, and cameras. But with the so-called “Internet of Things (IoT)” now in full swing, we’re seeing more objects and services hooking up to the World Wide Web — including cars.

Cars and the Web are increasingly becoming intertwined, so SanDisk’s move to target the automotive industry make sense on many levels.

By 2020, it’s estimated that around 20 percent of vehicles on the road will be connected to the Internet, according to a recent Gartner report, so SanDisk is clearly pushing to be at the forefront of this movement.

“Flash is enabling dramatic innovation in the auto industry and is expected to transform the car into one of the most connected devices we own,” explained SanDisk VP Drew Henry, in a press release.

SanDisk will be targeting car manufacturers with NAND SD cards (no external power required to store data) and embedded flash drives in versions up to 64GB in size.

In terms of why Flash drives will be needed in cars, SanDisk points to in-vehicle infotainment systems as one of the chief driving forces behind its move, as well as other applications such as 3D mapping and augmented reality (AR) in GPS navigation systems.


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