Pinterest has a gender problem — not enough male users. So it’s adding filters to help users customize results, the company announced today.
As Pinterest engineer Pei Yin writes in a blog post:
For example, say you’re looking for a new watch. Before when you searched Pinterest for “watches,” your results would include mostly women’s timepieces. But now, men will see Pins and guides inspired by what other guys have Pinned, and everybody’s results should feel a lot closer to what they’re looking for. Of course if you ever want results for another gender, like if you’re shopping for a gift for someone else, you can always use the guides to fine-tune your search.
After launching Guided Search in April, Pinterest has continued to improve its capabilities, including with today’s gender-based filters.