Orange Switzerland plans rebrand in 2015

Orange Switzerland announced an 11 percent increase in EBITDA in 2014 to CHF 433.8 million, while revenues rose 1.9 percent to CHF 1.316 billion. The number of customers increased 0.9 percent to 2.166 million at the end of 2014, led by a 2.3 percent increase in postpaid users to 1.155 million. 

Orange attributed the growth to expansion of LTE services, which covered 90 percent of the Swiss population by the end of 2014, and its Go Europe offer which drove a 256 percent increase in adoption of its data roaming packs. After a major IT transformation early in the year, the group started to regain its commercial momentum in Q4, according to CEO Johan Andsjo. It also benefited from the introduction of installment payments for handsets from September, driving a sharp increase in equipment revenues.

The operator also announced that it will rebrand in 2015, following its takeover by NJJ Capital, the investment vehicle of Xavier Niel, the founder of French operator Free. The new brand will be announced at the end of April.