Thursday , 21 June 2018
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Not to be outdone by rival Stripe, Braintree announces Apple Pay support

Not to be outdone by rival Stripe, Braintree announces Apple Pay support

Yesterday was a huge — huge! — day for Apple, as it unveiled new and bigger phones, its first smartwatch, and a new wireless, NFC-based payments system: Apple Pay.

Apple announced a long list of financial, retail, and tech companies that are helping it with Apple Pay. On the tech side, Stripe, a company enabling online payment processing , was announced as an Apple Pay partner, meaning that Stripe customers can integrate Apple Pay into their products.

Now it looks like customers of PayPal-owned Braintree will be able to get in on the Apple Pay action too, according to blog post by the company. It writes:

…Tokenization is a well-known approach in the payment space where information such as credit card numbers are hidden by tokens that protect sensitive information. We have many years of experience processing such transactions with the wide array of processing partners we support, which includes most of the major platforms Apple suggests. As a result, we are fully capable of processing Apple Pay transactions should you choose to accept Apple Pay in your app.

What’s interesting here, is that yesterday, many commentators suggested that PayPal was being left in the dust by the Stripe-Apple partnership. Braintree is obviously trying to avoid this.

But that still remains to be seen. While Braintree merchants can add an Apple Pay button along with a Braintree/PayPal button, customers might end up gravitating towards the Apple Pay button — it doesn’t require a PayPal account, after all.

Earlier this week, Braintree announced support for Bitcoin through a partnership with Coinbase, which will enable shoppers to pay with Bitcoin (with their Coinbase wallet), and merchants to accept Bitcoin without actually dealing with it.

Apple designs and markets consumer electronics, computer software, and personal computers. The company’s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t… read more »

Stripe is a simple, developer-friendly way to accept payments online. We believe that enabling transactions on the web is a problem rooted in code, not finance, and we want to help put more websites in business…. read more »

A catalyst for the next generation of commerce, Braintree provides the easiest way to pay and get paid across any device. Braintree’s global payment platform processes more than $10 billion annually (with more than $2 billion on mobi… read more »

Coinbase makes it easy for the average person and business to use the digital currency Bitcoin. Coinbase lets any consumer to create a Bitcoin wallet and start buying/selling Bitcoin instantly by connecting their bank account. In add… read more »

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