What does Nokia look like in a post-hardware Nokia world? Think “maps,” and you won’t be too far off the mark.
The Finland-headquartered tech titan has revealed that its Here mapping platform will now power Baidu, supplying its maps to the Chinese search giant’s desktop and mobile maps’ service.
However, the deal only applies to countries outside of China. This is notable insofar as it means a major Chinese company is launching location and navigation services aimed specifically at local people traveling abroad. This is indicative of the size of the market, with around 100 million people traveling abroad from China in 2013 alone – European destinations such as Paris, London, and Barcelona proved particularly popular.
Baidu Maps will use Here maps to expand its coverage into Taiwan initially, with more countries added over time.
Alongside Google, TomTom and OpenStreetMap, Nokia lays claim to being one of the four main online mapping providers. Since it offloaded its Devices & Services division to Microsoft earlier this year, the company has been placing an increasing amount of focus on building out Here, expanding beyond Windows Phone and on to Android, with iOS being added to the mix in the new year.
However, Here’s reach across the technological landscape extends far beyond that of simple own-brand applications.
Nokia has previously partnered with the likes of Amazon, Microsoft’s Bing, Yahoo, and Garmin. Moreover, Here also has a significant presence in the automobile space, offering its map data to around 80 percent of GPS navigation systems, including BMW and Mercedes.
As the oft-called “Google of China,” Baidu is a major scoop for Nokia as it continues to push out its mapping platform into new markets.
Today’s news comes hot on the heels of the news that Baidu is also mulling a $600 million investment in Uber, as the e-transport company plans to make greater inroads into the lucrative Chinese market.