Written by: Pádraig McGarrigle
Posted on: 17 July 2014. Tags: Microsoft, Nokia X
Nadella sounds death knell for Nokia X devices which offered users access to Android applications
Nokia X products, which had access to Android applications, will be integrated into the Lumia product line running solely on Windows OS, according to chief executive officer Satya Nadella.
He confirmed the news in an e-mail to staff which outlined job cuts of 18,000 at the technology firm, 12,500 of which will fall in the Nokia business unit.
Nokia’s launch of a phone which ran Android apps earlier this year raised eyebrows with the firm close to being taken over by Microsoft. It is no suprise that the latter has taken the decision to discontinue the platform.
He also said the firm would attack higher device price points with ‘breakthrough innovation’ following the integration of Nokia into Microsoft.
“The first-party phone portfolio will align to Microsoft’s strategic direction,” he said. “To win in the higher price tiers, we will focus on breakthrough innovation that expresses and enlivens Microsoft’s digital work and digital life experiences.
“In addition, we plan to shift select Nokia X product designs to become Lumia products running Windows. This builds on our success in the affordable smartphone space and aligns with our focus on Windows Universal Apps.”