Neiman Marcus snapping feature
Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.
Previously available only for shoes and handbags, the retailer’s “Snap. Find. Shop.” function enables users to enter a 3D image and have product suggestions from Neiman Marcus’ ecommerce site that are similar in appearance delivered instantaneously. The feature has been met by strong consumer demand since its launch late last year, prompting the store to roll out additional product categories.
Making a suggestion
Last fall, department store chain Neiman Marcus updated its mobile app to provide a quick and easy shopping option for consumers through a then-new Snap. Find. Shop. feature.
Neiman Marcus paired with mobile visual search firm Slyce to create the shopping feature, which likely appeals to the younger, more tech-savvy consumer who is interested in finding the latest trends and styles (see story).
Now, this function is available across women’s apparel, shoes, handbags, jewelry, home furnishings, children’s, pets and men’s fashion, allowing everyone to take advantage of the utility.
Results from Snap. Find. Shop. search
“Online shopping begins with search – either through key words or navigating filters. With the expansion of Snap. Find. Shop. to all categories of merchandise, we are able to exceed our customers’ expectations and allow them to easily shop with us at any time and from any place,” says Wanda Gierhart, CMO of Neiman Marcus Group, in a statement.”Visual search removes hurdles, taking the customer directly from inspiration to gratification.”
The Neiman Marcus App Introduces Snap. Find. Shop.
Also reacting to the growing mobile connectivity of its shoppers, Neiman Marcus Group is giving consumers a new way to pay with the launch of a brand-specific mobile wallet.
Neiman Marcus worked with Capital One to create a mobile payment solution that enables consumers to store credit card information within its app for iPhone, allowing them to use their phone’s screen as a form of payment when in-store. This claims to be the first mobile wallet released that was created specially for a retail card partner (see story).
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Tags: application, luxury, luxury marketing, mobile, mobile apps, mobile commerce, mobile marketing, Neiman Marcus, retail, Slyce
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