Published on: 31st Aug 2015
Russia’s Mobile TeleSystems (MTS) says that it has signed a marketing agreement with Google. MTS and Google will join forces to promote mobile internet technologies and Google search services in Russia.
In accordance with this agreement, MTS will feature the “OK, Google” voice search in its advertising campaigns and retail stores. The Google app application that enables voice search will be pre-installed on the main screen of the Android smartphones sold in the MTS retail chain.
Google’s app is an interactive system that enables the user to search the Internet, view maps, make calls, send messages, monitor their health and follow the news.
Mr. Vasyl Latsanych, MTS Vice President for Marketing, commented, “We believe that only close cooperation between operators and Internet companies will lead to efficient and dynamic development of telecommunications. Most importantly, our subscribers will benefit from this partnership: the most popular OS for smartphones, interactive search options from Google and state-of-the-art data transmission services will bring a real change to the lives of our customers, making them convenient and hassle-free.”
MTS has partnered with Google to promote applications on MTS-branded smartphones since 2012. In 2013, MTS and Google enhanced their relationship to develop solutions for the corporate market: MTS offers its B2B customers Google Apps for Business, a suite of cloud solutions comprising applications tailored to the needs of corporate customers.