Nearly 60 percent of the Dutch have no plans to cancel their traditional TV subscription in favour of Over Over-The-Top (OTT) service television programmes, according to Telecompaper Consumer Panel data from January. Around 4 percent said they will likely cancel the subscriptions within the next two years while a quarter do not yet know that they will do.
Customers are mainly holding on to their TV subscription because they want to continue watching live TV. That said, a growing number of OTT services have started including live streaming TV programmes since the previous Consumer Panel report from January 2014. But, live TV is the old-fashioned way of knowing what is going on.
Another reason put forth for holiding on to traditional TV is that not all the most viewed channels can be viewed live via OTT. NPO 1,2 and 3 are all linear and also available via the app and website but the SBS and RTL channels are not.
The number of people saying they want to hold on to their TV subscription rose 20 percent from the year before.
7% of 30 year olds want to change their TV subscription
People aged 30-39 are more likely to say they will change their traditional TV subscription within the next two years: 7 percent compared to the average of 4 percent. For those above 50, the number of people looking to switch is much lower, at 2 percent. For those above 65, the figure slips further to 1 percent. From this age group, nearly 70 percent do not intend to switch, because they want to continue watching live TV.
In all age groups (20-64), there has been a decrease in the number of people looking to terminate their TV deal within the next two years. That decrease was sharpest among 20-29 year olds. In 2014, 14 percent wanted to end their subscription within two years. The figure sank to only 5 percent in January 2015. The decrease could be partly explained by the fact that the numbers do not include people who have already switched out.
More men want OTT
More men say their will switch within the next two years than women, with the numbers at 5 percent compared to 2 percent. But the decrease since last year affected both sexes. In January 2014, 8 percent of the men and 4 percent of the women wanted to change to OTT. Again, everyone, and especially men, want to watch live TV.