Mobile Virtual Network Operator (MVNO) Market has been gaining extensive recognition in recent times, in sync with the evolving business models in a hyper connected digital realm. The progressive pathway carved by MVNO market is vividly evident from the recorded share of USD 55 billion in 2017. Even nearly half a decade back, MVNOs were mostly associated with B2C (business-to consumer) services, and the marketplace has experienced many ups and downs with economic forces and consumer preferences.
Now, close to the termination of three decades since its onset in 1990’s, with the influx of huge data in IT infrastructure, the industry is observing lucrative opportunities from the B2B space. As per estimates, business transactions on internet (both B2B and B2C services) by the end of 2020 would be more than 400 billion per day. As enterprises seek to add extra value to their business models with consumers expecting more seamless and customized real time connectivity, MVNO industry is certain to chart a profitable roadmap in the years ahead.
How is the Mobile Virtual Network Operator (MVNO) Market progressing globally?
Emerging economies of the Asia Pacific belt, in this regard, are forming lucrative growth grounds for potential MVNO market investors looking for opportunities. The tremendous growth in telecom infrastructure development, rising adoption of 3G & 4G services, increasing smartphone penetration and data traffic are some of the crucial factors that are poised to have a lasting impact on the growth dynamics of the APAC region. Speaking of the which, it is prudent to mention that China Mobile Virtual Network Operator (MVNO) Market represents a significant portion of the APAC industry, having contributed a lucrative share toward the regional industry. In 2014, the MIIT (Ministry of Industry and Information Technology) China issued around 37 MVNO licenses in the wake of the growing competition in the mobile service sector and recently in 2018, the authority introduced a proposal to issues formal licenses to private firms to sell mobile services.
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The research study of MVNO Market is further segmented into Business Models
Business Model is classified into Full MVNO, Light MVNO, Service Provider, Branded Reseller. The light MVNO market is anticipated to witness growth at over 12.5% due to the increasing adoption and consumer focus on low-cost services. The business model requires low investment, allowing a large number of players with low budgets to enter the industry. Also, the players with this business model can focus on niche customer segments that are difficult for an MNO to address. Increasing demand for customized offerings will provide growth opportunities to the light MVNO market.
The full MVNO market valued at over USD 25 billion is expected to grow as small companies are becoming increasingly inclined toward expanding the businesses. The business model allows the companies the generation of new revenue streams from untapped segments such as rural areas. The companies with this business model are creating newer ideas for cost-effective and customer-centric services such as unique voice & data plans to attract customers. Increasing customer loyalty is encouraging the increasing number of players to adopt the business model, creating growth opportunities for the industry.
All in all, the intense strategies adopted by industry titans to increase their profit margins and favorable governmental initiatives elevating emerging economies to be next lucrative investment hubs are generating excellent expansion prospects for MVNO market growth. Some of the key players in the Mobile Virtual Network Operator (MVNO) Market include Asda, Boost Mobile, BT Mobile, China Mobile International Limited, Cricket Wireless, giffgaff, KDDI Corporation, Lycamobile Group, ONO, TalkTalk, TracFone Wireless, Truphone.