The global mobile virtual network operator (MVNO) market features a markedly high level of competition, notes Transparency Market Research (TMR). The top players in the market include Verizon Communications, Virgin Group Ltd., and AT&T. These players are resorting to strategic mergers and acquisitions and entering into carefully through alliances across geographies, to consolidate their shares in various regions. Several small-sized vendors are considering it worthwhile to enter the market through the route of mutual partnerships and agreements. As small entrants look to gain a better foothold in the market, the competition in the market is likely to intensify in the coming years, observes TMR.
Several prominent players are anticipated to offer cutting-edge technologies and at competitive pricing to retain their dominance. For instance, leading players are finding it lucrative to expand their reach into niche and untapped segments, in order to stay ahead of their competitors. In a number of saturated markets, notably in developed regions, players are offering data-based services and value-added services in a bid to differentiate their offerings and boost their revenue earnings.
The global mobile virtual network operators market for mobile virtual network operators is projected to rise at a promising CAGR of 7.4% from 2015 to 2023, vis-à-vis revenue. The market was worth US$45.86 bn by the end of 2016 and is projected to reach a valuation of US$75.25 bn by the end of the forecast period.
The two primary subscriber bases of mobile virtual network operators are business and consumer; of these, individual consumers forms the leading segment currently. The dominance of this segment can be attributed to the vastly rising demand for low-cost data and voice-based services among a growing number of individual subscribers. Geographically, Europe is the leading market and is anticipated to hold the sway throughout the forecast period. The growth is driven by several key regulatory bodies supporting wide implementations of MVNOs and mobile network operators (MNOs). This regional market, though largely saturated, will benefit from the burgeoning development of low-cost differentiated value-added services. A promising rate of development in mobile virtual networks is also accentuating the growth of the Europe market.
Burgeoning Mobile Network Subscribers Stoking Demand for Data-Related and Value-Added Services
A burgeoning mobile network subscribers in various parts of the world and substantial leasing of significant part of 3G network bandwidth to MNOs and MVNOs are key factors driving the mobile virtual network operators market. The staggering rise in number of mobile network subscribers in various developed and developing nations is a notable factor bolstering the demand for data-related services or value-added services. The intensifying demand for low-cost data and voice services is a crucial factor accentuating the growth of the market. The rising demand for mobile network subscribers for establishing professional and secure applications among enterprises is a crucial factor boosting the market.
The rising delivery of customized services at affordable cost is a notable trend catalyzing the growth of the market. This can be attributed to less capital expenditure required for spectrum development and infrastructure. The advent of high-speed and reliable 4G networks in several developing and developed nations bodes well for the market. Coupled with constant infrastructural developments in developed nations, favorable governmental regulations are expected to accentuate the growth of the market.
Cannibalization Risk of MNO by MVNOs Likely to Hit Revenue Earnings
The growing number of mergers among MNOs and MVNOs in developed regions such as Europe is contributing to the overall growth of the market. However, the notable risk of market cannibalization of MNO by MVNOs is a crucial factor likely to cripple the growth of the market to an extent. Nevertheless, the availability of affordable data-based and voice services is a notable factor anticipated to provide a robust impetus to the market. Furthermore, the adoption of MVNO services among telecom players for establishing low-cost communications portals is likely to unlock exciting avenues in the market over the forecast period.