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Mobile gap becomes insurmountable for some businesses: Forrester – Mobile Marketer

Mobile gap becomes insurmountable for some businesses: Forrester – Mobile Marketer

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Mobile gap becomes insurmountable for some businesses: Forrester
Companies will spend $189 billion in 2017 to enable mobile services, fueling a technology and spending arms race that will leave many companies vulnerable, according to Forrester Research.
Please click here to read the entire story on Mobile Marketer

Q&A: Why CBS trusts in mobile for new All Access offering
The recent announcement from television network CBS of a new direct-to-consumer streaming service points to how mobile is accelerating over-the-top access and opening up the potential for a new brand experience for CBS.
Please click here to read the entire story on Mobile Marketer 

Mercedes, Target offer sponsored Instagram ads for Canadian consumers
Mercedes-Benz, Target and Air Canada are some of the top brands teaming up with Instagram to bring sponsored advertisements to Canadian consumers after the social media application rolled out in-stream advertisements in the United States, United Kingdom and Australia.
Please click here to read the entire story on Mobile Marketer

Disney, RedBull leverage Coub’s growing audience to drive engagement
Disney, RedBull and Mini Cooper are among brands building engagement by leveraging Coub, the video re-mixing site and application which allows users to create and share looping videos up to 10 seconds long.
Please click here to read the entire story on Mobile Marketer

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Nautilus taps Apple HealthKit for home fitness integration
Home fitness equipment brand Nautilus is integrating Apple HealthKit into its Bowflex Max Trainer to help customers track their health and reach their fitness goals.
Please click here to read the entire story on Mobile Marketer 

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Related content: Nautilus sparks mcommerce sales via new mobile site, FCC proposal would widen opening for mobile video services, advertising – Mobile Marketer, Sponsored data an important new mobile marketing opportunity for big brands – Mobile Marketer, Twitter’s developer push to boost reach has mixed reception – Mobile Marketer, Facebook takes over Android home screen, has plans for new ad opportunities – Mobile Marketer,

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