Ridesharing platform Lyft has teased a new upcoming feature in its mobile apps that will let passengers and drivers “share fun facts about themselves and discover mutual friends and interests.”
Huh, say wha’?
Digging a little deeper, it seems what we’re talking about here are simple user profiles — the popular peer-to-peer transport network will soon let users see more information on each other, thus giving things more of a personal touch.
Launching initially for iOS with Android to follow “soon,” the new optional profile feature lets you complete your hometown, favorite music, and an open-ended mini bio which can include anything from your job details and star sign, to favorite football team and allergies. Driver profiles also include star-ratings and ride-count.
Okay, hometown may seem like an obvious inclusion — this is a major connecting factor between humans, and this is a travel-related app. But why one for music, specifically? “We added favorite music because music is both a universal and personal connector,” explains Lyft in a blog post. Fair enough.
While Uber has taken the personal transport world by storm, with numerous different options depending on location and budget, Lyft has remained a U.S.-only affair since its inception back in 2012. It has always focused on “ridesharing,” as opposed to plush black-cars with suited drivers or taxis.
Late last year, Lyft also launched a new service called Line, which is more like a carpooling service for people with shared destinations. And it’s this “social” element that Lyft is addressing with the new profile feature — you can see exactly who it is you’ll be sharing a car with.
“In cities with Lyft Line, we’ve heard countless stories of Line passengers connecting over shared interests or acquaintances,” says Lyft. “Profiles makes unearthing these small-world connections even easier, and is a big step toward our vision of reconnecting people and communities through better transportation.”
So with Lyft profiles, it’s all about helping you break the ice. “You’re from Philly, that’s where I from…,” and so on.
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